Independent FIFA reform gaining momentum
6 August 2015
The likelihood of an independent FIFA Reform Commission is gaining momentum with another FIFA sponsor supporting the need for it.
In correspondence with campaign group, #NewFIFANow, a McDonald’s spokesperson has written:
“In regards to an independent reform commission, we do believe this is an important step in the greater reform that has to happen within FIFA. An independent commission would bring an appropriate level of credibility, transparency, and neutrality to the role, and ultimately provide sponsors and fans across the globe with the confidence that the reform effort is both meaningful and a step in the right direction.”
#NewFIFANow has been calling for a time-limited, independent FIFA Reform Commission led by an eminent person, since its formation in January.
McDonald’s joins Coca-Cola and VISA as the third FIFA sponsor to support independent reform – a measure that has also been endorsed by the European Parliament, Transparency International and the International Trade Union Confederation.
“We applaud McDonald’s for joining with Coca-Cola and VISA. They understand just how vital it is that reform of FIFA is independent of the deep vested interests surrounding the organisation and its personnel,” said #NewFIFANow Co-Founder, Jaimie Fuller.
McDonald’s had previously issued a public statement in July that pointed to the inadequacies of FIFA internal controls and compliance culture, and expressing their dissatisfaction with FIFA’s handling of recent incidents. McDonald's has been a sponsor of the FIFA World Cup since 1994.
“It’s terrific that they have now gone a step further,” said Mr Fuller.
Mr Fuller said he has written to the sponsors again this week, ahead of a proposed FIFA meeting with sponsors, dismissing FIFA’s previous attempts at reform as having no impact on the way it conducts its business.
“It is our view that an independent FIFA Reform Commission is necessary regardless of who is President of FIFA, because the issues that FIFA face are not simply about personnel, but the culture of football,” he writes in the letter.
Mr Fuller says that anyone who has held positions of authority in football around the world, and who has failed to speak up until relatively recently, shares responsibility for the state of FIFA and football with Sepp Blatter.
“After all, investigative journalists and whistleblowers have tried to alert the football community to these issues for some time. They have been ignored and denigrated,” Mr Fuller said.
“It is now up to FIFA’s five other sponsors to join Coca-Cola, VISA and McDonald’s on the right side of history.”
The remaining five sponsors are adidas, Budweiser, Gazprom, Hyundai and Kia.
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