We welcome further sponsor advocacy of FIFA reform
December 2, 2015
What will it take for the FIFA Executive Committee and FIFA Congress to realise that they are apparently the only people in the world who do not see the need for independently-led reform of FIFA?
That is the question posed by campaign group #NewFIFANow in response to a letter yesterday from five FIFA sponsors to the Executive Committee in which they outline the need for top-to-bottom cultural change and independent oversight of reform.
The five sponsors are Coca-Cola, VISA, McDonald’s, Budweiser (Anheuser Busch) and adidas.
“We welcome this further statement from the sponsors, including the addition of adidas as part of the group seeking change,” said #NewFIFANow spokesman, Damian Collins MP.
Mr Collins said that it is overwhelmingly a positive development.
“What the sponsors are saying is that they note FIFA appears to be trying, but in order to rebuild FIFA’s reputation from its current level of ‘ground zero’, there needs to be independent and external input to the reform process.
“It is similar to what we have been advocating since January – for an independent, time-limited administration to overhaul FIFA led by an eminent person who understands governance, structures, process and accountability.
“With the Executive Committee meeting this week, it is time these men and women who have stewardship of the game – not ownership – realised the parlous state of their administration.
“FIFA and its endemic corruption has brought the game into disrepute. This stubbornness of the Executive Committee to countenance no other way, except their own tightly-controlled ‘insider’ reform committee, is only making a bad situation worse.
“Assuming the election proceeds on February 26, changing the FIFA President will not address the cultural issues that the sponsors quite rightly identify as needing to be addressed.
“That is why we ask the question ‘what will it take’?” Mr Collins said.
“The majority of sponsors want independent reform; the global fan community wants it; FIFPro and other community groups want it.
“Will it take more arrests for them to see that this is not about ‘losing control’ but gaining credibility?”
Mr Collins said the issue of cultural change is one to be pursued with the five candidates when they meet with a Parliamentary Group and other stakeholders in Brussels in January.
#NewFIFANow has also sent a survey to the five candidates seeking their views on important issues to the global fan community.